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[Cover Story] â 氡 `Imovator` Ŷ
ص ִ١, Ѵ
" ڷμ ǰ ڷμ ڰ ϶."
º ̴. Zŭ DZ⸦ ٶ ̴. Z ֱ 23 ƺװڴٰ 5 ż Z Ĺ, ` `̱ ̴.
¾ ̿, ڵ , LED, Ƿ Z 5 ż ̹ ۷ι Ȱ оߴ. ¾ ť Ϻ̱ ߰ ̿ ũ ۷ι ̹ 忡 ִ. ڵ LGȭ ռ ִ ȴ.
Zμ ` (ťũ ) ߵǰ, ߵ (Z) DZ` ٶ 翬ϴ.
ٸ Z ؾ ұ. ī ̱ ָ̿ ٸ 氡(imitator) Ű(Innovator) ռ `̸`(Imovator) ž Ѵ. Z Ĺ Ͻ ǰ ``ϵ `` ȭ Ȯϴ `̸` ʿϴٴ ̴.
ܼ ϴ δ ϴ. 輱 پѾ ۷ι ãƾ Ѵ.
ī Zڴ ̹ `̸` DNA ִ. ݵü о߿ ù Ϻ Ÿ ̶ Ȱ Ǽ ʿ Ⱓ ̴ ݵü 忡 ڰ ƴ. ǿ Ÿ ġ ȴ. ټ ü , ߿ . 忡 ڷ Ѵ.
̱ 80 Ϻ б ־ Ϻ 90 Ĺݺ ſ ߱ ̶ 嵵 ´.
80 ̱ ű ù ǰ κ о߿ 氡 Ϻ ־. Ϻ ڵ Ϻ â 氡 ݸ鿡 ̱ 氡̱ ̶ мߴ.
̼ ״ "Ϻ ۰ Ȱ ݸ, ̱ ſ Ҵ" ߴ.
90ʹ Ϻ Ƿ 溸ٴ ſ ϰ ִ. ɷ `̸` ɷ Ҿ ִٴ ̴. Ϻ ֱ ۷ι 忡 `̸` DNA ִ ѱ ѱ ִ ͵ ̿ ʴ.
ī ó ` ô(Age of imitation)` Ѵ. ۷ιȭ 氡 ڰ üȭ(codification) . , Ŭ Ȯ Ը . п ӵ 80 ũ̽ ̴Ϲ Ǵ 9 ҿ, ֱ GM ߱ ϴ ܿ 1 ɷ ̶ ī Ϲ Ͻ ͺ信 .
ó ӵ ȮǴ ó ü . ϰ ī ϴ ٽ ڼ ҰѴ.
ΰ θ¢ ״ ƴ
ī ڸ ָ̿
Ҷ ϸ鼭 Ҷ
ī ̱ ̿ ָ 濵 `` ٽ Ű ø ȯ س´. κ 濵 ̷а ϴ Ȳ `` ּ `` ٷ Ѵٴ ̷ ߱ ̴.
ġ û. Ȱϴ 幰. ٸ ʸ Ϸ ū и ް Ѵ.
ī ̱ ̿ ָб 6 Ϲ 濵п ǻ縦 ߰ `氡(Copycats)`̶ å ü ϰ Ѵ.
ϰ ī κ å ̸ ٽ ҰѴ. ϴ ε带 ϰ `4W1H` õ űڴ ̴. 4W1H (Where) (Whom), ü (What) ãƳ (When) ȿ (How) ڴ ̴.
Ѵ. (R&D) μ ɷ پ ǰ ϼ 濡 źΰ ϴ. ܺ ̵ `ܼ (copy)` ϰ ο ̵ ߿Ѵ.
µ߸ θ ̶ Į Ʈ ְ 濵(CEO) .
ī ݷϴ ε带 ϱ ý ϶ Ѵ. P&Gó Ǵ ִ ̵ äؾ Ѵٴ ̴.
߸ ΰ
= ƴ. 濵 巯Ŀ ũ ٰ Ѵ. ߴ 찡 Ĺڰ 信 ´ ǰ ŵ ִ.
ݸ ý ƴ. ̷ ٸ ȭ ʿ䰡 ִ.
߸ ΰ
= ġŷϴ ſ ϴ. θ Ϸ и ־.
ٸ , ٸ ұԸ ãƳ ƾ Ѵ.̸ ΰ ī ` `(Usual Suspect) ` `(Unusual suspect) ãƾ Ѵٰ Ѵ.
濡 پ ãƳ. Ƿ ȸ ` Ƽ` װȸ ſī ý ߴ. ֱٿ ȭǰ ȸ Ƽ δ ǰ ü P&G پ ȸκ ̵ ãƳ Ѵ.
P&G ǻ ϱ ڵ ȸ װ縦 ߴ. Ƿ ī コ ǰ ȸ ä ߴ. ī "P&G ο η± ȯϱ ߴ" "ٸ ã Ϲ "̶ Ѵ.
濡 ٽ ϴ ͵ . Zڴ ̱ ݵü ȸ縦 Ϻ ùٸ Ҵ.
Ѳ ϱ ſ ƴ. ε ŸŸ ڵ ٷ ְ ũ ؼ̿ GE, ̾ ̵ ȿ ɼ .
߸ üȭ϶
= Ͻ Ǵ ǰ, , μ ã ̴. ̴ ٸ `Ʈ Ƽ` ã Ⱑ ƴϴ. Ʈ Ƽ ڽſԴ ʴ 찡 .
üȭϷ и ѷ ƶ ؾ Ѵ. ̸ ΰ ī `ƶ(contextualizing)` Ű Ѵٰ Ѵ. ̱ װ 콺Ʈ ø ϴ `Ʈ Ʈ(point to point)` ū ŵ õ α е ұ ̴. Ƽ װ 콺Ʈ װ忡 پ 콺Ʈ ƶ ū ս Ҵ.
ƶ ؾ Ѵ. ̸ ΰ ī ` ϱ(deep diving)` ߴ. ǰ ϰ ϴ ¥ ֱ ̴.
Ǵ Ͻ ÿ ϴ ߸ ϴ ` ϱ` ɷ ؼ. ī̹ װ 콺Ʈ ̾ Ǵ Ͻ ÿ äϴ ߸ .
` ϱ` ۾ ƴϴ. Ƽ 콺Ʈ 10ġ Լ ȸͺм ã ʾҴٰ ߴ. ŭ ſ ư ̴. Ǹ ڴ ⼺ .
߸ ϶
= ϴ ִ. ű ǰ ʷ ϴ `ѹ2 `, ̹ ټ ڵ 忡 ڿ (Come from Behind)ϴ `Ĺ `, ű ó ٸ 忡 ϴ `ô ` ̴.
ѹ2 پ ɷ ʿϴ. `ƶ ` ؾ ϱ ̴. Ŭư ϸ P&G ȸ忡 Ը ɷ ѹ2 DZ Ѵ. ѹ2 ǰ åȴٴ ĩŸ. 濡 2 75% Ѵ´ٴ ͵ ũ.
Ĺ ä ڽ ٽɰ ϸ 忡 ¸ڰ ִ. Ÿ ȥٴ GM ̴Ϲ ϸ鼭 ڽ ɷ Ȱ ̴Ϲ ߴ. Ĺڰ ټ ڸ ռ ڿ ʿ䰡 ִٴ ̴.
̾ ô ǥ ʴ. ̾ ̱ ŵ 콺Ʈ װ ū ÷ȴ. ǰȸ ν ̱ ķ ̿ 忡 پ ڸ . ̸Ʈ ̱ 鿩 ѱ ȯ濡 ° 뼺 ŵξ. ī "ô ȯ ̸ ְ νϴ ƶ ɷ پ Ѵ" Ѵ.
߸ϴ ϶
= ϴ εʰ μ ϶ ̴. Ư Ͻ Ͻ 浹 ʵ ʿ ġ ؾ Ѵ. ۷ι Ƽ ȸ縦 ߴ. ž Ͻ ȴٴ ߱ ̴. 4W1H ̴. õ ǹ̰ .
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