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Title |
Marketing Process |
Name |
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ȸ |
1013 |
Date |
2015-11-11 |
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1. SWOT м, ȯ м
2. Research
2.1. : market size, revenue, м,
Һneeds, usage and attitude
2.2 : quantitative research and qualitative research (Face to face interview, FGI )
3. Target (target industry, target Һ , ǥ economics м, Ͱ . target Һegmentation)
4. Value Proposition Brand : Functional benefit and emotional benefit define.
5. Positioning 4P :
- Positioning (4P : Product, Price, Promotion, Place)
6. Promotion , Communication Strategy ȫ:
7. 귣 , 縦 Ͽ, tracking survey
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