Home     |      Login     |      Join()     |      Contact us     |      English
 
ABOUT US  |   SERVICES  |   CANDIDATE  |   CLIENT  |   MARKET INSIGHTS  
Title Marketing Process
Name ǥ ȸ 1012 Date 2015-11-11
1. SWOT м, ȯ м

2. Research
2.1. : market size, revenue, м,
Һneeds, usage and attitude
2.2 : quantitative research and qualitative research (Face to face interview, FGI )

3. Target (target industry, target Һ , ǥ economics м, Ͱ . target Һegmentation)

4. Value Proposition Brand : Functional benefit and emotional benefit define.

5. Positioning 4P :
- Positioning (4P : Product, Price, Promotion, Place)

6. Promotion , Communication Strategy ȫ:

7. 귣 , 縦 Ͽ, tracking survey
÷
   
 
Sitemap